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Culture is no longer defined by brand affinity scores, surveys and demo segments.
Analyzing traditional demographic data is an antiquated approach to understanding and predicting audience behavior.
We use a new proprietary AI technique called Culture Mapping™ which gives a comprehensive view of complex relationships and behaviors to gain deep level insights.
We analyze complex network relationships across platforms using proprietary AI and ML to uncover deep cultural insights for brands and agencies.
Epiphany’s team of diverse strategists understand cultural complexities and deliver real-time actionable insights across communities, occasions, and complex brand ecosystems. Our proprietary AI & ML driven insights, combined with a deep knowledge of cultural trends across music, sports, gaming, art & fashion, delivers powerful new capabilities to your creative and strategy teams.
The result – true cultural alignment with deeper engagement, meaningful brand affinities, more exciting Web3 and IRL experiences, authentic content, and amazing campaigns.
In order to better understand our data maps, explore our Gen Z Musical Interest map, the many subcommunities and interests within it, and the relevance of size, distance, and color.
Gen Z
Music
Interest
Marvel
NIKE & NFL
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
The size of each node stands for the amount of other accounts on the map following this account.
Being involved in media and entertainment through work, passion and investment, Bill recognized that there was a gap in social community data – it was lacking cultural intelligence. Companies were superficially aligning to audiences without understanding the nuances of cultural influence. Epiphany Collective was started in 2019 to build a solution that could uncover deep cultural influences across communities to create stronger affinities and more meaningful campaigns.
We would love to share how we have helped global companies increase brand affinity and influencers. If you would like to hear more, please fill out the form below and we will be in touch shortly!